Seize the commanding heights of the market, parts giants accelerate the layout of the smart car industry
Release time：
2023-08-04
While Internet companies such as LeEco, Baidu, and Google are testing autonomous driving technology and accelerating their deployment in the field of smart cars, auto parts companies including Bosch, Continental, and Delphi have also begun to expand in this field.
While Internet companies such as LeEco, Baidu, and Google are testing autonomous driving technology and accelerating their deployment in the field of smart cars, auto parts companies including Bosch, Continental, and Delphi have also begun to expand in this field.
Recently, Yanfeng Automotive Trim Systems Co., Ltd. (hereinafter referred to as Yanfeng Automotive Interiors), one of the world's largest automotive interior suppliers, exhibited its 2016 innovation display concept car - ID 16 at its Shanghai headquarters. It is understood that ID16 mainly focuses on "China's high-end consumer market", "urban SUV" and "autonomous driving", which are the key layout areas of the three major industries.
Luo Yonghan, CEO of Yanfeng Automotive Interiors, told the "Daily Economic News" reporter that it will take time for autonomous driving to be commercialized, but the smart car industry is accelerating its arrival. In this context, traditional component companies have also begun to accelerate their pace, hoping to seize the commanding heights of technology through forward-looking layout.
From this point of view, at the moment when the automobile industry is facing tremendous changes, in the face of the smart automobile industry, a market with a scale exceeding one trillion yuan, the technology competition among OEMs, parts suppliers, and Internet companies has begun.
Component Acceleration Layout
"The development momentum of autonomous driving and intelligent interconnection is very rapid. In the future, Yanfeng Automotive Interiors will accelerate the research and development of intelligent trims and other forward-looking automotive interior technologies." Luo Yonghan told the reporter of "Daily Economic News". For interior parts companies, Yanfeng Automotive Interiors also has a deep insight into the changes in hot spots in the auto market. technology, realize the perfect integration of automotive accessories and electronic devices, and become an important carrier of human-vehicle-network interaction and interconnection.”
Against the background of the Internet's aggressive entry into the automotive industry, traditional components are not to be outdone, and have accelerated their deployment in the field of Internet of Vehicles and smart cars.
Bosch, which focuses on automotive technology research and development on electrification, automation and interconnection, has conducted road tests of autonomous driving technology on highways as early as 2013, and the related driver assistance systems have been mass-produced in 2014. Bosch has stated that in order to fully enter the market, Bosch has mastered the core technologies and system integration necessary for autonomous driving.
In March last year, Delphi Corporation, one of the world's largest manufacturers of automotive wiring harness systems, also launched an autonomous driving trip across the east and west coasts of the United States. It is worth noting that, in order to further develop active safety and autonomous driving technologies, last year, Delphi also acquired a cable harness management solution provider called Hellmann Taitong and a software company Ottomatika, and strategically invested in two Automotive software technology companies, namely Quanergy and Tule Technology.
Continental, a German manufacturer of the transportation industry, is also improving its technical strength through "buy, buy, buy". Last year, Continental acquired Elektrobit Automotive, a Finnish software company, for 600 million euros, further strengthening its autonomous driving technology research and development capabilities. Prior to this, Continental also acquired the automotive division of Siemens VDO and the automotive electronics division of Motorola.
The "steering wheel" competition is becoming increasingly fierce
While Internet companies are accelerating the deployment of technologies such as Internet of Vehicles and driverless driving, domestic and foreign vehicle companies have also begun to vigorously expand this field.
At this year's International Consumer Electronics Show (CES), vehicle manufacturers such as BMW, Audi, Mercedes-Benz, Ford, Volkswagen, and Toyota all demonstrated their smart interconnection technologies by releasing concept cars. BMW exhibited the i8 Spyder concept sports car equipped with the latest human-computer interaction technology; Mercedes-Benz exhibited two driverless cars, the E200 and E300. Started, claiming that the accuracy of the map drawn by itself will be reduced to the level of 5 centimeters, thus surpassing Google Maps in an all-round way.
At the same time, in China, more than a dozen automakers including BAIC, GAC, SAIC, Changan, BYD, etc. have also expressed that they have invested heavily in the field of self-driving cars and Internet of Vehicles technology to conduct research and development of cutting-edge technologies. Taking Chang'an as an example, in the next five years, Chang'an will spend 4 billion yuan on the research and development of forward-looking technologies such as unmanned driving. In April this year, the driverless car modified by Changan Raeton will set off from Chongqing to Beijing to participate in the auto show.
In this regard, some analysts in the industry believe that as the trend of intelligentization of automobiles intensifies and Internet companies and vehicle manufacturers are deploying in this field, the battle for the "steering wheel" will become increasingly fierce, and who will be the first in this battle? , Whoever is likely to have the initiative in the future development of the automobile industry.
